The assumption that having a money back guarantee is required on websites arises out of current consumer protection directives. Online retailers and bricks and mortar stores must clearly state their return and refund policies in most parts of the world. If they do not allow returns or issue refunds, that must be obvious to consumers so they can make an informed purchase decision.
However, in reality, no retailer is required to accept returns or issue refunds. They are only required to make their policies clear. You will not face penalties if you fail to post a money back guarantee on your website or in your physical store – Only if you post nothing about your policies. While there are no laws requiring this, the guarantee is an effective sales tool. It can attract customers by showing your faith in your own product or service.
This can be especially important if you are a new store to the online retail market. Customers are less likely to take a risk on your product unless they have some type of guarantee. A money back guarantee frequently fulfills this need. However, it will not do its job unless consumers can find it.
Fortunately, you have several options for making it conspicuous.